Consumer surveys

Telephone, mail surveys and focus group sessions are conducted to assist oganizations in measuring their current position with the consumer, evaluating the effectiveness of marketing programs and providing data needed to develop well-targeted marketing strategies.

Travel Agent Research

This research is normally directed at measuring one's distribution channel strengths and weaknesses and agent selling practices. Mail, telephone surveys and focus group research are used for these studies.

Forecasting

We prepare both short- and long-range industry forecasts, covering the total travel market as well as sectors of particular interest to the client. All forecasts include an evaluation of factors influencing industry demand.

Market Potential Investigations

These investigations identify potential in travel segments or geographic markets in which the client has interest and/or may not be satisfied with its current performance. Requirements for developing new potential or improving one's market position are outlined in these assignments.

Feasibility Studies

Organizations considering diversification, expansion or the introduction of new products and services can reduce their risk through a feasibility study that analyzes the business opportunity, its sales potential and pro forma financial implications.

Proposals and budget estimates for work in the above areas are prepared for prospective clients without cost or obligation.